Wait—whoa—what? Tim Cook? The CEO of Apple might be the most influential person in every influencer’s life (with all due respect to Google and Instagram, I’m talking hardware too), but he’s not often (ever?) spotted at shows.
Unlike the #influencers (Day-Lewis still had the sticker on the sole of one snakeskin Cavalli boot), Cook was very much flying the flag for tailoring. His fitted suit was as precision-tooled and pristine as a freshly unboxed iPhone X. But was it Canali, Zegna, or maybe Brioni? I didn’t quite get to ask. During a brief moment of face time preshow, the affable Master of our Universe conceded that he didn’t regularly get to shows because, “I’m often not in the right place at the right time.” He has spent the last few days in Tuscany, and sincerely gave the impression that it’s been a delight—which it absolutely is. We didn’t have the chance to confirm the drop date for the iPhone 9, but hey. To host Cook at his show represents a bona fide coup for Paul Surridge and Roberto Cavalli—and it was great to see such a titan of tech checking the latest in menswear. It certainly made for a front row upgrade.
