You could say the stars aligned when Rachel Borghard and Mia Kazovsky met as students at Pratt Institute five years ago. The two became fast friends and recently joined forces to launch Dooz, an astrology-inspired label, which debuts today. In lieu of the generic zodiac graphics you’ve seen everywhere else, Borghard and Kazovsky are thinking quite deeply about what the signs say about our style. Astrology is “assurance that the universe gets us,” they explain, and they believe each sign is “embodied within all of us”—even if it isn’t on your chart at all.
The first collection is launching with two items: a leather bag and a knit T-shirt, each in a celestial color to match the 12 signs. Driven by color, clean lines, and easy silhouettes, the designers even created their own symbols for the signs, which riff on the brand’s half-moon logo. They’re intentionally abstract, allowing you to experiment with different signs and colors; you aren’t limited to your sun sign (i.e., the one associated with your birthday). “On any given day, dressing for your sign can remind you of your strengths and help you fulfill your potential,” they explain. But sometimes you want to “borrow” the traits of another zodiac; maybe you’re a soft-spoken Pisces, but for your big work presentation, you want to channel the confidence of a Leo. Dooz isn’t just about wearing your sign on your sleeve; it’s about connecting with your inner self, being mindful of how you feel, and embracing the zodiac to express that through your clothes.
Borghard and Kazovsky say their own astrological charts have inspired their style and shopping habits. Kazovsky, for instance, is a Pisces sun, a Cancer rising, and a Scorpio moon and describes herself as compassionate, emotional, and with an active imagination. She tends to shop vintage because it allows her to be more creative with her style while also doing her part to reduce waste. According to her chart, there are elements of sentimentality, too, which Kazovksy connects to her penchant for previously loved clothes. When it comes to working on Dooz, she thrives in design and production. She says that working side by side with the people making Dooz’s pieces in their Los Angeles factory is “for sure my chart speaking!”
Borghard, on the other hand, is a Taurus sun and explains that being tactile is one of her key personality traits. That certainly comes in handy when she’s working on their knitwear. After selecting their fabrics and leathers from Italian mills and tanneries, Borghard found that the Taurus in her “thrives at sourcing materials.”
To start experimenting with your own signs, you can shop the collection on Dooz’s website today. Astrology newbies and experts alike should also bookmark the duo’s blog, “The Scope,” where London-based astrologer Madeleine Botet de Lacaze will contribute monthly horoscopes. Borghard and Kazovsky have also tapped a few of their influential friends to lend their astrological advice on the platform, including Paloma Elsesser, Olivia Perez, Gia Seo, and Niki Takesh. You can count on spotting them in Dooz’s colorful tees and bags later this summer. Pick yours up for $195 and $495, respectively, at dooznyc.com.
